Content Strategy / Product Messaging
Finliti Content Systems & Product Explainers
Developed investor reports, onboarding content, product explainers, and lifecycle messaging that made a behavioral finance platform easier to understand and use.
Status
Launched
- Role
- Content Lead / Content Developer
- Timeline
- October 2021 - April 2023
- Company
- Finliti
- Scope
- External / Product communications
- Audience
- Advisors and end users
- Industry
- Fintech / WealthTech
- Users / Audience
- Advisors and end users
- Team collaborators
- CEO, Product stakeholders, Engineering collaborators
- Tools / Platforms
- Content systems, Lifecycle messaging, Product explainers
- Scope level
- External / Product communications
Start
Start
Finliti needed clearer product communication, stronger onboarding content, and a more consistent message system as the platform evolved.
Goal
Goal
Build content systems that made the product easier to understand and easier to adopt.
Role
- Investor report development
- Onboarding content
- Product explainers
- Lifecycle messaging
Scope
- Investor reports
- Onboarding copy and guidance
- Product explainer content
- Lifecycle messaging tied to investor personas
Team
- CEO
- Product stakeholders
- Engineering collaborators
Skills Used
Content strategy, Product messaging, Lifecycle communication, Narrative clarity
- Content strategy
- Product messaging
- Lifecycle communication
- Narrative clarity
Outcome
- Improved product clarity for new and existing users
- Helped define brand voice across product touchpoints
- Built content systems spanning reports, onboarding, and lifecycle flows
- Coverage
- Reports, onboarding, lifecycle
- Timeline
- 2021-2023
- Company
- Finliti
Resume
Versions
Short resume version
Developed investor reports, onboarding content, product explainers, and lifecycle messaging for Finliti.
Long resume version
Created investor reports, onboarding content, product explainers, and lifecycle messaging that supported product clarity, brand voice, and platform development across Finliti's early growth stage.
Key skills / ATS keywords
- Creative / Content
- Content strategy
- Product messaging
- Investor reports
- Lifecycle communication